There are two types of product descriptions. First, there are the enticing descriptions that jump off the page and make people want to buy a product. Then, there are boring descriptions that just describe the product. These descriptions don’t make people want to take out their credit cards and hit the “buy” button.
If your website is full of boring descriptions, it’s time to make the change. Here are some tips you can use to write sizzling product descriptions that convert.
Do you know what boring product descriptions have in common? They are dry. Avoid that problem by infusing your descriptions with emotion. The emotional response people have when viewing an ad has more influence over their buying decisions than the content of the ad. In fact, emotions are twice as powerful as ad content.
That means you need to pepper your ads with words that elicit feelings. For instance, instead of using “smell,” use “aroma.” Instead of “sweet,” go with “decadent.”
Go through your ads and look for bland words, and replace them with words that create an emotional response. Then, watch your sales increase.
Have a Conversation
Boring product descriptions tend to leave the customer out of the equation. They just describe the product, as if the customer doesn’t exit.
Instead of going that route, you need to talk to the customer. If you do this correctly, the customer will see himself or herself actually using the product.
That means you need to talk about what the person can do with the product. For instance, don’t say the coffee pot can brew up to six cups of coffee. Say that you can brew a piping hot cup of coffee for yourself, or you can brew a carafe for you and five of your friends.
Sell the Sizzle, Not the Steak
Have you ever heard the phrase, “Sell the sizzle, not the steak?”
It’s a fancy way of saying that you need to talk about the benefits, not the features.
No one cares if an MP3 player has 16 GB. Instead, people want to know that it can store 1,000 songs.
Look over your existing product descriptions and switch out the features for benefits. Soon, you will start thinking of everything in terms of features. At that point, it will be much easier to write product descriptions.
Add Social Proof
Your customers are your best salespeople. Add social proof to your descriptions and your products will fly off the virtual shelves. A line or two of a testimonial or a picture of a publication that has endorsed the product will go a long way in helping you reach your sales goals.
Once you transform your bland product descriptions into enticing ones, your sales will increase. Your descriptions will generate a great deal of excitement, so people won’t be able to stop themselves from making purchases. Best of all, it won’t be long before these tips are second nature. Soon, you will be writing killer product descriptions in minutes.
If you have no time to write product descriptions you can check out Fiverr where you can pay someone to write product descriptions for you.