You put your heart and soul into building your online store, and you want it to be a hit. That won’t happen unless you have a strong marketing strategy in place. Fortunately, there are some strategies you can use to drive a lot of traffic to your site quickly. Then, you can build on these strategies and keep a steady stream of traffic going to your online store.
Put Instagram Influencers to Work
Seventy-five percent of Instagram users take some sort of action after viewing an advertising post. Of course, they must see your post first, which is where Instagram influencers can help. Send free samples to an influencer and let him or her spread the word about your product. If the influencer likes your product, you can end up with a ton of traffic from this strategy alone. In fact, it’s so beneficial that you might want to consider forming a long-term relationship with the influencer after the initial promotion is over.
You can check out Chamboost.com to hire Influencers on Instagram.
Spend Time on Subreddits
Reddit is one of the most popular forums on the internet, and it is home to countless subreddits. There are subreddits in your niche, and you can use them to market your online store. There is a trick to this, though. If you seem spammy, you’ll get ignored. You have to offer helpful advice to people on the subreddits. Show them how your online store can help them solve a problem and do so in a knowledgeable, friendly way.
Start the process by searching for subreddits. Find some, create a presence, and then start marketing.
Send Products to Bloggers
As much as you might dislike the idea of giving away your products for free, it’s a great marketing strategy. Find blogs in your niche. You want to find blogs that have a high number of readers and are viewed as authorities in your niche. For instance, if your online store sells makeup, you’d want to look for someone who offers makeup advice. Then, you would need to make sure the person is viewed as an authority. You can do that with a quick Google search.
Send a product sample through the mail. You should be able to find an address on the contact page. Then, send the blogger an email introducing yourself and explaining what you like about the blog. Explain how your product can help the readers, and mention that you sent a sample of the product to the address on the contact page. Ask the blogger to try the product out, and if he or she likes it, to mention it to the readers. Bloggers truly want to help their readers, so if they like your product, most won’t be shy about marketing it.
If you can’t find the person’s contact information, you will have to through this a little bit differently. You’ll need to send the email first and ask for an address to send the sample.
An online store is an excellent opportunity to make serious money, but first, you need to get some traffic. Use these strategies to boost traffic. Then, the money will follow.