This is an e-commerce giant auction site. It allows a large number of buyers to be introduced to a large number of sellers. Sellers have to pay a listing fee and a percentage of the sale of the item on eBay. There is an option available for auction or set a buy it now price available. E-commerce sellers use this platform as a 3rd alternative marketplace in addition to selling their products on their own website. This also helps them grab new customers easily as Ebay is visited by a large number of people daily.